HOW TO TRACK IN APP CONVERSIONS WITH PERFORMANCE MARKETING SOFTWARE

How to Track Conversions Properly With Performance Marketing Software ProgramA conversion can be anything from an e-newsletter sign-up to an acquisition. It can also be a downloaded and install book or a call form entry.

The Value of Multi-Touch Attribution in Performance MarketingMarketing acknowledgment is essential for making informed, data-backed choices that straighten with clients' journeys. Multi-touch attribution models provide an even more nuanced perspective, distributing debt to touchpoints that aren't always provided sufficient presence in basic designs